Born and raised in a commercial fishing family, Rhonda began fishing at an early age. At 12 years old, she began commercial salmon fishing for her dad on his boat. She attended and graduated with a business degree and minor in international business from the University of Washington. She also spent time at Nanzen University in Nagoya, Japan where she was able to pick up some Japanese which came in handy while working in the Japanese seafood markets.
After her formal education she started to focus her attention on the family business, which at the time consisted of processing herring, salmon, black-cod, & halibut. It was during that time that she met her husband Jim, and they married in 1988. Since then Rhonda has been able to contribute her sales and marketing experience to the Kruzof production and ultimately to a fisherman whose goals were to foresee his product directly from catch to the consumer.